Electric Den

Electric Den

We build the rooms you need.

A nightlife studio in New York. Sound comes first. We build for no single culture or artist.

Work with us

01 // Up next

Followers get first access to every night. Follow @electricdenmusic

02 // Selected work

Jolene Sound Room · 16 Sola at INDN · The Penthouse at Elsie · The Jimmy · Public Hotel

The full room at Jolene Sound Room under the light ceiling
Frequency at Jolene Sound Room
Secr3t Key at the decks under the magenta light wall at Jolene Sound Room
Secr3t Key, Frequency at Jolene Sound Room
Tomer at the mixer under the magenta light wall at Jolene Sound Room
Tomer, Frequency at Jolene Sound Room
The booth and crowd with hands up in the Blue Room at Public Hotel
Public Hotel
SHNKR, Diwali at The Penthouse at Elsie
The full room at The Jimmy with the skyline behind the bar
The Jimmy
A fringe dancer in motion under red light beside the Electric Den sign at Jolene Sound Room
Frequency at Jolene Sound Room
SHNKR behind the decks under red light at 16 Sola
SHNKR, Tehkhana at 16 Sola
The packed room in front of the backlit bar at The Penthouse at Elsie
The Penthouse at Elsie

03 // Rooms

Gallery

Our brands

FrequencyFrequency logo

Eyes closed. Ears open.

Frequency is Electric Den's flagship program: headline artists in rooms selected for their sound. Edition 01 filled Jolene Sound Room with Tomer, Benny, Secr3t Key and Margib b2b Sol System.

@frequencyseries
Format
Headline club night
Room
Jolene Sound Room, Williamsburg
Partner
Deep Root Records
Lineup
Tomer, Benny, Secr3t Key, Margib b2b Sol System
Scope
Concept, identity, programming, production
The full room at Jolene Sound Room under the light ceiling
Frequency
Two fringe dancers either side of the Electric Den sign at Jolene Sound Room
Tomer at the mixer under the magenta light wall at Jolene Sound Room
Tomer
Secr3t Key at the booth with a packed floor at Jolene Sound Room
Secr3t Key
A performer in a feathered headdress beside the booth at Jolene Sound Room
A fringe dancer in front of the lit Electric Den sign at Jolene Sound Room
A fringe dancer on a plinth beside the booth at Jolene Sound Room
A fringe dancer in motion under red light beside the Electric Den sign
A dancer on the floor at Jolene Sound Room
Tomer at the decks beside the Electric Den sign at Jolene Sound Room
तहख़ाना
Tehkhana
Tehkhana logo

What happens below, stays below.

Tehkhana is for the unseen. An underground project built for the purists of house.

@tehkhananyc
Format
Underground, floor-level booth
Room
16 Sola at INDN, NoMad
Lineup
SHNKR, Julien, Knostalgia, Nakul Hans
Scope
Name, identity, programming
SHNKR playing at 16 Sola with the crowd around him
SHNKR
Julien at the decks at 16 Sola
Julien
SHNKR behind the decks under red light at 16 Sola
Two DJs at the decks facing the crowd at 16 Sola
The crowd around the booth at 16 Sola
Crowd beside the booth at 16 Sola
A guest dancing in red light at 16 Sola
SambalSambal chili logo

An unexpected mix.

Sambal is the next Electric Den brand. Stay tuned for our launch.

@sambalnyc
Status
In development
Scope
Name, identity, programming
Sambal poster with illustrated instruments
Hermina at the decks with headphones around her neck, lit foliage behind her

Founder

Hermina

Hermina is a New York DJ and the founder of Electric Den. Her command of room energy and crowd pacing comes from the dance floor itself: she trained as a dancer under choreographers from So You Think You Can Dance, Disney, and Fox before she ever stepped behind the decks. Her performance credits range from major cultural moments, including performing for an audience of 14,000 during Prime Minister Narendra Modi's U.S. visit, to staple New York nightlife institutions like Superior Ingredients, Public Hotel, and Maison Nur.

She has produced events across New York since 2016, from underground club nights at Jolene Sound Room to large-scale brand activations such as a four-month Samsung smart home installation. Her work also includes philanthropic benefits for St. Jude and Mount Sinai.

Parallel to her work in music and nightlife, Hermina brings over a decade of operational leadership in the pharmaceutical industry, alongside holding an active real estate license in Manhattan and Brooklyn. This dual fluency in high-stakes corporate execution and creative production shapes Electric Den's operational standard: strictly on time, on budget, and entirely accountable to the room.

@hermina.nyc
14,000Prime Minister Narendra Modi's U.S. visit, New York
Maison NurNew Year's Eve midnight set
SamsungFour-month Fifth Avenue activation
Since 2016Producing events in New York

Featured DJ sets

  • Prime Minister Narendra Modi's U.S. Visit14,000 Attendees
  • Superior IngredientsSupport, Eran Hersh
  • Maison NurNew Year's Eve Midnight Headline
  • Arlo Williamsburg Mirror BarClosing Set, WITH U

Rooms played

  • Public Hotel
  • 1 Hotel Brooklyn Bridge
  • Somewhere Nowhere
  • Laissez Faire
  • Westlight
  • Arlo Williamsburg
  • Superior Ingredients
  • Music For A While
  • Ketchy Beach
  • DOM

Partnerships & activations

  • Samsung Smart Home4-Month Fifth Avenue Installation
  • Deep Root RecordsLabel partner, Frequency
  • St. Jude, Mount SinaiCharity benefits

01 // Artists

Artists we have worked with

02 // Venues

Venues we have worked with

Guests dancing on the floor at Jolene Sound Room

Jolene Sound Room

Night
Frequency
Where
Moxy Williamsburg, Brooklyn
Lineup
Tomer, Benny, Secr3t Key, Margib b2b Sol System
Scope
Concept, identity, programming, production
A packed floor with the booth at the back at The Penthouse at Elsie

The Penthouse at Elsie

Nights
End of Summer, Diwali
Where
1412 Broadway, Midtown
Guests
1,500 RSVPs
Scope
Concept, identity, programming, production. The first Electric Den night
The full room at The Jimmy with the skyline behind the bar

The Jimmy

Night
Founder's birthday
Where
ModernHaus SoHo
Scope
Private event production
The booth and crowd with hands up in the Blue Room at Public Hotel

Public Hotel

Night
Blue Room takeover
Where
215 Chrystie Street, Lower East Side
Scope
Programming, headline DJ set
Two DJs at the decks facing the crowd at 16 Sola

16 Sola at INDN

Night
Tehkhana
Where
NoMad, Manhattan
Lineup
SHNKR, Julien, Knostalgia, Nakul Hans
Scope
Name, identity, programming

Contact

Let's build the night.

Venues, brands and artists: tell us about the room, the date and the audience.

Email us DM on Instagram